MER(AN) DIGITALISATION OF AGRICULTURE
This post describes my work in the field of the digitalisation of agriculture, as of August 2025.
Mer = “more” in Swedish, so this is a post with more information, or an update, about me and my work within Digitalisation of Agriculture. Self indulgent, quite. But the purpose of this post is to describe (mainly to myself) what it actually is I do.
Personal Strategy
The personal goal is to be something of a go-to person in questions regarding the digitalisation of agriculture in Sweden within five years. This means that by the middle of 2030, I am soundly able to contribute to broad policy discussions, through to individual technology adoption discussions. My work will start with the latter and the knowledge needed for the former will come through exposure and some deliberate action.
There are a few key limits to this goal, and milestones that need to be reached. The key limits are: cropping, lamb, viticulture, water, and regenerative agriculture. That is, it must be digitalisation that addresses an issue within these fields. This is still broad, but the need is to keep options open at this point. The key milestones are still under consideration, but include a public knowledge base, academic publications, and deep collaboration with farmers.
HS Strategy
Given that, if not all, the overwhelming majority of this work will be done at Hushållningssällskapet Skåne, this personal strategy needs to align with that of the organisation. The HS strategy is not public, but suffice to say that given the two strategies are developed by the same person, the overlap is significant.
Why HS is a good place to do this work
Hushållningssällskapet is about independent knowledge. There are numerous commercial actors in the digitalisation of agriculture space, all of whom there are things to be learnt from. Similarly, there are many farmers who could benefit from digital technologies, and HS is quite well connected with them. In the middle of these two is both were the organisation and the individual wishes to be.
Earmarked collaborators
There is a lot to be done, and so a network of dedicated and knowledgable collaborators is essential. Outside of HS Skåne, target collaborators include Niftitech, Per Frankelius and his crew at Linköping Uni/ Kunskapsnavet/ Agtech Sweden, Abozar Nasirahmadi at SLU Ultuna, Alexis Pang at The University of Melbourne, and students.
Specific project ideas
Top of the wish list is a demonstration farm. A place in which digital technologies from different providers and which target different agronomic issues are tested and show-cased along side each other.
An alternative to this is to start with a real farmer and a real agronomic issue, and work with them to test digital solutions. This could be to test commercial solutions, or to develop a new technolgoy. This is probably a more scalable approach.
More projects will be published on the Future Projects and Ex-jobb pages.