Nordic Beet Research is my employer and is an awesome place to work. At least, I think so. Our mandate is to conduct research into sugar beet production – roughly, from sowing to the factory gate – on behalf of growers and industry in both Sweden and Denmark.

Communication is an important part of our work. The most regular channel we use is the Betodlaren quarterly publication. We also run annual meetings in summer and winter. Beginning the infamous 2020, we are running a program of practical courses that span the entire production process. The goal is to reach around half the growers. The best part of the course is discussion within the room: we and the grower learn a lot from each other. In 2023, we are aiming to bring back the once famous Betans Dag – an autumn field day with a focus on harvest and storage. In 2023, we are also hoping to have a summer “meeting” at the Borgeby fältdagar. The team holds many other presentations during the year by invitation (mostly in Sweden), and we attend as many relevant field days and conferences as we can (mostly international).

We’re also pretty social…


We post semi-regular (about one a month) updates about the work we’re doing. These posts will include a lot of photos of sugar beets. They’ll also be in Danish and Swedish, but there is a translate button you can use.


I’m the only staff member active on Twitter, and all my NBR related posts, which is most of them, will have the hashtag #NBRf. The chairman of the NBR board, Fredrik Larsson, is also active.

The website

It is quite well maintained and includes all the publications we’ve put out in the last 10 years or so. These are generally just in the one language, so if you’re looking for something and you think that it might be in one of our three languages that you don’t speak, get in touch and we’ll see how we can help. The search function is quite good.